This is the online Touchpoint of This is Service Design Thinking loader

Tell me more about the design process of this website

Personas represent the main target groups

Personas are stereotypes of certain stakeholder groups. They help to empathize with otherwise abstract descriptions of e.g. customer groups. We identified two main groups of people who visit www.tisdt.com. Those who want to learn more about the book and those who already have it and want to work with some of our auxiliary offerings. The start screen helps to guide them through our website.

The customer journey of new customers

Through observations and contextual interviews we analyzed the information processing of people interested in the book. Based on these user needs we structured the information and its quantity. So users are guided from a very brief info on the book to finally where to get it.

The customer journey of users owning the book

Users who own a book already or at least know what it is about, are predominantly interested in downloading the customer journey canvas or the icons. Did we say that we are also working on a software tool which will make the process of designing service systems quicker and easier? Register now to be among the first to know when we release our beta version.

We take the “line of interaction” seriously. Well, not quite. However, beneath it we provide an overview on what other people say about TiSDT in the most important social media. Underneath you can find mistakes we discovered in the book and our contact details. As this information doesn't refer to a specific user group, it is in an area accessible from every part of the website.

Transparent feedback system

The UserVoice feedback system is a great way to provide feedback, ideas on how to improve the experience and critics what's wrong.

Arrow

Line of interaction

Twitter

Facebook

ERRATA

Errata — Shi* happens...

Here is a list of typos and mistakes we found so far in the book. Please help us to continously develop this list, so we can correct them for the next print run. After all, it’s still about iterations and co-creation.. ;)

Hardcover, 1st print run (December 2010)

Page 31 — Quote from Stefan Moritz: There is a lower case “w” in front of the last sentence and a full stop missing.

Page 98 — Text: Roger Martin is the dean of the Rotman Business School, not Rodman. (Thanks, @dave_a_cameron)

Page 125 — Caption: It says “Suiggle” instead of “Squiggle”.

Page 206 — Visualisation:The box "Create a marketing plan" misses an e and thus reads "Creat". (Thanks, @dave_a_cameron)

Page 218 — Intro: The text is the same as the intro to the second part on page 120. It should be: "The following five cases exemplify differing processes and approaches of designing services in practice. The examples (intentionally) range from private to public services, from company internal to external projects and from small to large scale ventures in order to demonstrate various capabilities of service design thinking. How does your process look like?".

Page 267 — Navigation: The navigation on the top right should be like the following pages.

Page 279 — Navigation: The navigation on the top right should be like the previous pages.

Page 380 — Imprint: The email address marcstickdorn@googlemail.com belongs to someone else! Someone we don’t know and someone who doesn’t react on our mails. So, please do not send enourmous amounts of money via paypal to this address unless you want to play a large bet on karma. ;) It should be marc@tisdt.com. And yes, an email is good enough..

Hardcover, 2nd print run (March 2011)

Page 98 — Text: Roger Martin is the dean of the Rotman Business School, not Rodman. (Thanks, @dave_a_cameron)

Page 206 — Visualisation:The box "Create a marketing plan" misses an e and thus reads "Creat". (Thanks, @dave_a_cameron)

Page 218 — Intro: The text is the same as the intro to the second part on page 120. It should be: "The following five cases exemplify differing processes and approaches of designing services in practice. The examples (intentionally) range from private to public services, from company internal to external projects and from small to large scale ventures in order to demonstrate various capabilities of service design thinking. How does your process look like?".

Paperback, European Edition by BIS Publishers, 1st print run (December 2011)

Page 98 — Text: Roger Martin is the dean of the Rotman Business School, not Rodman. (Thanks, @dave_a_cameron)

Page 206 — Visualisation:The box "Create a marketing plan" misses an e and thus reads "Creat". (Thanks, @dave_a_cameron)

Paperback, American Edition by Wiley, 1st print run (January 2012)

Page 98 — Text: Roger Martin is the dean of the Rotman Business School, not Rodman. (Thanks, @dave_a_cameron)

Page 206 — Visualisation:The box "Create a marketing plan" misses an e and thus reads "Creat". (Thanks, @dave_a_cameron)

Page 218 — Intro: The text is the same as the intro to the second part on page 120. It should be: "The following five cases exemplify differing processes and approaches of designing services in practice. The examples (intentionally) range from private to public services, from company internal to external projects and from small to large scale ventures in order to demonstrate various capabilities of service design thinking. How does your process look like?".


Many thanks for your understanding!

Marc & Jakob

IMPRINT

Imprint

Concept & Design: Jakob Schneider & Marc Stickdorn
Web Development: Klaus Schwarzenberger

Online contact

Jakob Schneider: jakob@tisdt.com / @jakoblies
Marc Stickdorn: marc@tisdt.com / @MrStickdorn

Offline Contact

Marc Stickdorn
Andreas-Hofer-Str. 28a
6020 Innsbruck
Austria

Disclaimer

All content on our website is assembled and tested carefully. A liability or guarantee of accuracy, completeness and timeliness will be declined. This also applies for all other hyperlinked sites. We are not responsible for the content of hyperlinked websites. We preserve the right to update, change or add information or data.

Copyright

The structure and all content of this website is copyrighted by Jakob Schneider & Marc Stickdorn. Reproduction of information or data, especially the use of text, pictures or programming code in external documents or websites requires our affirmation.